The Merchant
Operating System
The definitive OS for Indian SMEs. We bundle payments, lending, and ONDC seller tools into a powerful B2B2C flywheel.
The "Pe" Suite
One Super-App.
Endless Solutions.
Replacing fragmented experiences with a unified ecosystem. From daily groceries to home services, Setu.plus covers every aspect of modern life.
ShopPe
Used goods marketplace with AI-powered recommendations.
FoodPe
Hyper-local food delivery supporting local restaurants.
KiranaPe
Digitizing neighborhood grocery stores instantly.
RepairPe
Trusted home services on demand.
SnapPe
Professional photography marketplace.
RidePe
Community-driven carpooling for modern commuters.
DocPe
Doctor appointment marketplace.
TicketPe
Entertainment booking - BMS alternative.
Four Pillars of Growth
Our platform is built on a foundation of robust infrastructure designed to solve the most critical pain points for Indian merchants.
ONDC Seller Suite
Tools for easy onboarding, catalog digitization, inventory management, and order processing on the ONDC network. We automate the 'unglamorous' work of e-commerce.
Unified Payments
Seamless integration of UPI and Bharat Bill Payment System (BBPS). Accept payments from any ONDC buyer app and manage recurring collections with zero friction.
Embedded Finance
Direct access to working capital loans and insurance. Leveraging the Account Aggregator framework to build a superior, data-driven underwriting engine.
Business Analytics
A comprehensive dashboard providing merchants with actionable insights on sales, customer behavior, and financial health derived from platform data.
Not just a Super App.
The Operating System for Indian Business.
The term "super app" has failed in India. Why? Because consumers resist "all-in-one" solutions that are mediocre at everything.
Setu.plus is different. We are not building a convenience store for buyers. We are building the infrastructure for sellers. By reframing as a "Merchant OS," we align perfectly with the national push for SME digitalization.